FramnaMATR 2026
Product profile

Headspace

Mental Wellness·Medical & Health·Rank 3 of 31 in Medical & Health
DenmarkNetherlandsSweden
Headline metrics

Pooled across Denmark, Netherlands, Sweden (respondent-weighted).

4.2
App Pulse
+0.3 vs. market
1
NPS
+22 vs. market
1.9%
Install rate
-19.6 vs. market
8.9%
Daily users
-6.3 vs. market
Driver profile

How Headspace scores on each of the four drivers, against the Medical & Health category average.

Category average based on 31 apps in Medical & Health. Scale is 1 to 5.

Per-market breakdown

Each market is scored separately. Apps can be fortress in one market and vulnerable in another.

MarketPulseNPSInstallDaily
Denmark4.51%22%
Netherlands4.1-32%4%
Sweden3.9102%10%
Want the full picture

This is a snapshot. The full profile goes deeper.

Driver decomposition by country, head-to-head against your top three competitors, gap-to-leader analysis, and the product decisions that would move each metric. Request the full MATR profile for Headspace and we will set up a read-out.

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Metrics are respondent-weighted across markets where Headspace cleared the MATR 2026 significance threshold (95 percent CI width on App Pulse at or under 0.5). App Pulse combines overall satisfaction weighted 0.75 and NPS rescaled to the 1 to 5 scale weighted 0.25. Driver scores are respondent-weighted averages of the eleven driver statements. Poland is excluded from the public report. Read the full methodology →