FramnaMATR 2026
Product profile

Kivra

Digital Mailbox, Public Sector·Productivity & Lifestyle·Rank 6 of 74 in Productivity & Lifestyle
Sweden
Headline metrics

Pooled across Sweden (respondent-weighted).

4.2
App Pulse
+0.4 vs. market
13
NPS
+35 vs. market
71.5%
Install rate
+50.1 vs. market
7.7%
Daily users
-7.5 vs. market
Driver profile

How Kivra scores on each of the four drivers, against the Productivity & Lifestyle category average.

Category average based on 74 apps in Productivity & Lifestyle. Scale is 1 to 5.

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Driver decomposition by country, head-to-head against your top three competitors, gap-to-leader analysis, and the product decisions that would move each metric. Request the full MATR profile for Kivra and we will set up a read-out.

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Metrics are respondent-weighted across markets where Kivra cleared the MATR 2026 significance threshold (95 percent CI width on App Pulse at or under 0.5). App Pulse combines overall satisfaction weighted 0.75 and NPS rescaled to the 1 to 5 scale weighted 0.25. Driver scores are respondent-weighted averages of the eleven driver statements. Poland is excluded from the public report. Read the full methodology →