FramnaMATR 2026
Product profile

Slack

Collaboration, Messaging, Video Call·Productivity & Lifestyle·Rank 52 of 74 in Productivity & Lifestyle
DenmarkNetherlandsSweden
Headline metrics

Pooled across Denmark, Netherlands, Sweden (respondent-weighted).

3.8
App Pulse
-0.1 vs. market
-37
NPS
-16 vs. market
2.5%
Install rate
-19.0 vs. market
28.3%
Daily users
+13.1 vs. market
Driver profile

How Slack scores on each of the four drivers, against the Productivity & Lifestyle category average.

Category average based on 74 apps in Productivity & Lifestyle. Scale is 1 to 5.

Per-market breakdown

Each market is scored separately. Apps can be fortress in one market and vulnerable in another.

MarketPulseNPSInstallDaily
Denmark3.61%10%
Netherlands4.1-113%48%
Sweden3.5-693%19%
Want the full picture

This is a snapshot. The full profile goes deeper.

Driver decomposition by country, head-to-head against your top three competitors, gap-to-leader analysis, and the product decisions that would move each metric. Request the full MATR profile for Slack and we will set up a read-out.

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Metrics are respondent-weighted across markets where Slack cleared the MATR 2026 significance threshold (95 percent CI width on App Pulse at or under 0.5). App Pulse combines overall satisfaction weighted 0.75 and NPS rescaled to the 1 to 5 scale weighted 0.25. Driver scores are respondent-weighted averages of the eleven driver statements. Poland is excluded from the public report. Read the full methodology →