Pooled across Denmark, Netherlands, Sweden (respondent-weighted).
How WhatsApp scores on each of the four drivers, against the News & Social Media category average.
Category average based on 38 apps in News & Social Media. Scale is 1 to 5.
Each market is scored separately. Apps can be fortress in one market and vulnerable in another.
| Market | Pulse | NPS | Install | Daily |
|---|---|---|---|---|
| Denmark | 3.8 | -20 | 38% | 26% |
| Netherlands | 4.0 | 3 | 96% | 89% |
| Sweden | 3.8 | -31 | 61% | 34% |
Peers in Messaging
This is a snapshot. The full profile goes deeper.
Driver decomposition by country, head-to-head against your top three competitors, gap-to-leader analysis, and the product decisions that would move each metric. Request the full MATR profile for WhatsApp and we will set up a read-out.
Request the full profileMetrics are respondent-weighted across markets where WhatsApp cleared the MATR 2026 significance threshold (95 percent CI width on App Pulse at or under 0.5). App Pulse combines overall satisfaction weighted 0.75 and NPS rescaled to the 1 to 5 scale weighted 0.25. Driver scores are respondent-weighted averages of the eleven driver statements. Poland is excluded from the public report. Read the full methodology →